It is estimated that by 2017, videos will account for 69% of all consumer internet traffic. Video is a quick and engaging way for people to get the information they are seeking. YouTube receives more than one billion unique visitors every month! Right now your most promising tool in your marketing toolkit is video. Consumers love it because it is naturally entertaining and easy to digest. Research has found that 7 in 10 people view brands in a more positive light after watching interesting video content from them. You can’t just make any video though and think you’re going to be successful with it. Videos still need to be relevant to the audience you are trying to reach. Just doing a video, just to do one, is a waste of your time. Videos shouldn’t be the only content marketing strategy you deploy either. You should have an effective marketing strategy that is built around your videos.
Video is a much more effective way to reach a target audience today than with text and graphics. Video adds context and depth to any piece of information. Also, video is 50 times more likely to appear on the first page of search results than other forms of content marketing. Videos that really work are the ones that are created with a clear strategy in mind. Videos allow content creators to condense complex, wordy information into catchy visuals. They deliver a message more successfully than just plain text. Shoppers are 174% more likely to buy a product after watching a video about it. Consumer’s love for video content is not going away any time soon. Videos are a popular venue to deliver simple, yet powerful messages. Video content is very easy to share. Combining that with the fact that buyers are increasingly influenced by videos and its pervasiveness, makes video the future of content marketing.