One huge mistake that businesses make in regards to online marketing is assuming that having a website is enough. It is not enough to have a website up and not do anything else to support an online marketing strategy. A website is not an online marketing strategy. It is just a piece of it. A website will get lost among all the other websites online, especially if your competitors have their websites apart of a carefully and comprehensively maintained web presence.
Another mistake businesses make in regards to online marketing is that they aren’t prepared for mobile traffic. 91% of people in the world have access to a mobile device. Because of this, it makes having a mobile website a necessity. Without one, all those possible customers out there who can’t find you via their mobile device will find your competitors instead. Along with this, businesses tend to shy away from using social media. Facebook, Twitter, and blogging are the largest and most immediate referral networks available.
Many businesses also ignore the importance of online reviews, and keeping up with them. 85% of consumers say they read online reviews for local businesses before deciding to do business with them. 79% say they trust online reviews as much as personal recommendations. Online reviews are your reputation. They should be monitored, tracked, and acted upon on a regular basis.
Google can make or break your business. Knowing how to execute an online marketing strategy that is search engine optimized will help your business appear prominently where people look for your services most often. Having updated online content helps build trust with customers and keeps them coming back to your website. When they need your product or service, your name will be at the forefront of their mind. Neglecting a weak web presence will only get worse over time.