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One huge mistake that businesses make in regards to online marketing is assuming that having a website is enough. It is not enough to have a website up and not do anything else to support an online marketing strategy. A website is not an online marketing strategy. It is just a piece of it. A [...]Read Full Article
When people start to become obsessed with their online content being SEO-friendly they start writing content for the search engines instead of for people. Search engines want to provide content that is interesting and informative. Content that is too optimized is not fun for your customers to read. Concentrate on writing content that is relevant. [...]Read Full Article
There are many avenues for posting online content for your brand – websites, social media, blogs, internal communications, marketing material, new business pitches, etc. In most cases, all this content is created, posted, and managed by many different people. This can make it hard to ensure that every piece of online content is consistent. It [...]Read Full Article
Online and offline marketing work perfectly together; offline events are supported by online campaigns. Online ads, promotions, social sharing, and blog posts dedicated to the events attract people. After an offline event, you can use it to help generate quality content for online discussions. It will give you something valuable to present to your target [...]Read Full Article
It is estimated that by 2017, videos will account for 69% of all consumer internet traffic. Video is a quick and engaging way for people to get the information they are seeking. YouTube receives more than one billion unique visitors every month! Right now your most promising tool in your marketing toolkit is video. Consumers [...]Read Full Article
There is no one definite online marketing strategy that fits every business out there. Just like with any investment, you can’t put all your eggs in one basket. An effective online marketing strategy has to be diversified. If your business is focusing all its marketing efforts on a single marketing solution, you are doing more [...]Read Full Article
To start off with, before you even begin with an online marketing strategy you must have a goal. Online content marketing without a goal is spam. It has no point. If you can’t tell someone the reason for the content you put online then you have no goal. Your goal develops from knowing your business [...]Read Full Article
I’m sure if comes as no surprise that 2014 will be all about content marketing: Blogs Posts, E-books, Email newsletters, Podcasts, Videos, Social Media, Webinars, and White papers. 2014 will be about continuing to build relationships with clients and prospects, not about the hard sell. Businesses are becoming more aware of what content marketing is [...]Read Full Article
There are many online marketing developments that have made our lives easier over the years. Even as frustrating as learning new technologies can be, the Internet has made it possible to connect with consumers across the world. Online marketing can generate sales for a long time, and at a low marketing cost. Online marketing technology [...]Read Full Article
To attract new patients today, every physician needs to have an online marketing strategy in place. They need a search marketing plan that increases their search engine visibility, and a social media strategy that connects physicians with their patients and new referrals. It is so important for physicians to manage their online reputations by managing [...]Read Full Article