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A big misconception about Internet marketing is that it’s just about having a website with lots of information that is easy to navigate. Business owners sit back and scratch their heads wondering why their site is getting no traffic. It’s because your site isn’t visible to your target market. It’s not enough to have a [...]Read Full Article
Today’s consumers will Google your company before they do business with you. Because of that, you can’t afford to ignore your online reputation. If there is negative information or reviews about your business online your potential customers are going to find it. As a business owner, it is your responsibility to be proactive and manage [...]Read Full Article
Online video marketing can give your company a face and voice that is more relatable and human. If done correctly, it can be a very powerful component to an online marketing strategy. Make sure your videos are interesting and that they have a point to them. They shouldn’t be too long and they should be [...]Read Full Article
It’s no secret that if you’re not using social media for your small business you’re missing out on a massive marketing opportunity. Small businesses’ that spend six hours or more a week using social media saw 52% more leads than those who didn’t. In order to reap the benefits of social media, your first need [...]Read Full Article
It doesn’t matter what products and services you are selling as long as your brand is about connecting with people. Today’s consumers want to know that you’re interested in the same things they are. They want to know you support their causes, and are speaking about the issues that matter to them. With that being [...]Read Full Article
It’s great to have a really good idea for an online marketing campaign, but if you can’t track the success, or lack therefore, then what’s the point? If you are going to spend the time marketing online then you need to know how to track specific areas of your marketing campaign to see what areas [...]Read Full Article
There is a huge difference between showing up on the first page of results on Google and the second page. Less than 6% of people searching will actually scroll down and click to the second page of results. Keyword and keyword phrases have become extremely competitive, and it is far from easy to get one [...]Read Full Article
It’s great to be passionate about your small business and want everyone else to be just as passionate about it. Small businesses’ tend to jump head first into online marketing and market to every person in the world because everyone is just as passionate about your business as you are right? Wrong. However, there is [...]Read Full Article
Every business at some point is going to receive an online complaint. It doesn’t matter whether it is justified or not, it can still hurt your business tremendously if it isn’t handled correctly. When you get an online complaint there are two ways you can approach it, either proactively or reactively. By being proactive, this [...]Read Full Article
The problem a lot of businesses run into when executing an online marketing strategy is that they tend to give up if it isn’t working right away. If you want online marketing to work for your small business you are going to have to embrace patience. Think if Thomas Edison had given up when he [...]Read Full Article